In 2006 the American R&B singer Mario released a song
entitled Let Me Love You. It was a major chart hit around the globe, topping
the charts in seven countries. As I was an impressionable and naive 13 year
old, who had not yet discovered The Beatles, Van Morrison, Indie Rock or Motown
when it was released, I was rather enamoured by it. So this week I decided to
scour Youtube for it and give an ol’ listen for, y’know, old time’s sake.
It’s not a fantastic song. Its melody is quite enchanting
but thematically and lyrically it leaves a lot to be desired. Though that was
not what bothered me when I listened to it. The highest rated comment on the
video, as voted for by Youtube users, was what did it. It was the seemingly
innocuous comment; “Back when music was good”.
This perturbed me. It really did. The implication that in
the last 7 years music has gone belly-up and lost its way, that back in the
mid-noughties the charts was only the preserve of “good music” and that now it
is only the preserve of substandard bile
irritated me (It is the preserve of substandard bile now but it was too
back in the 00s).
This is not an anomalous occurrence on the internet or
indeed in real life. This unabridged and frankly uninformed nostalgia has long
been pervasive. It sickens me. The assumption that somehow the world was a
better, more moralistic and more cultured place in the past is not only untrue
but morbidly stupid.
It is most commonly associated with older people. You hear
it from your grandparents when they’re discussing the youth of today – They
begin their sentence with the classic dictum “Back in my day” or the equally
hackneyed “When I was a youngster” and then launch into a sanctimonious tirade
about how people today have no manners or no respect.
It’s worth pointing out that our grandparents are part of a
generation that started and finished two world wars. If it’s a choice between
poor manners or world wars, I’m afraid I’m going to have to go with the poor
manners.
But there is a new trend now. It has its roots, perhaps
unsurprisingly, on the internet and it’s just as pervasive and just as annoying
as ordinary nostalgia – it’s nostalgia perpetuated by young people. Yep, you
heard me. People in their teens are now as nostalgic as people in the twilight
of their lives.
There are a myriad of examples to back this up but I shall
provide you with the most prominent and, coincidentally, the most annoying
example of what I like to call “Youthful nostalgia”. It is the 90s kids craze.
Ah, the 90s kids craze. I’m sure some of you are at a loss.
Some of you may not be familiar with it. Let me explain. It’s a movement on the
internet which celebrates the popular culture and fads of the 1990s. It
celebrates things like 90s TV shows, 90s music and 90s fads such as Tamagotchis and Furbies - and berates everything “modern” as if the 90s were the
time of Wordsworth and Keats.
What makes it so mind-numbingly stupid is that most of its
patrons are in their teens – i.e they were only born in the 90s. They spent
their formative years in the 00s. Like me. I am apparently a 90s kid. I was six
when the 90s ended. Six. I was but an overgrown foetus. And there are younger
people than I who celebrate the 90s as if the entire decade was some sort of eternal
and perpetual utopia.
So why is this? Why do kids today insist that the current
generation is nowt but a bunch of uncultured chimps and try to claim membership
of a generation that was only a fleeting part of their lives?
Maybe it’s thanks to
our parents and the media. You know the way that the Pre-9/11 world is held up
to be some everlasting bastion of endless peace? Or maybe every generation
since the 60s habitually hates itself and longs to claim membership of every
preceding decade? Tis debatable.
While it’s always fun to look back on past generations and
enjoy their music and popular culture we could do well to remember what makes
our generation very special indeed. We’re the first totally digital and
interactive generation. We’re
revolutionaries in every little thing we do online.
I’m not saying we’re perfect. And I’m not saying we’re
necessarily better than any other previous generation. What I am saying is
neither are preceding generations without their faults. They weren’t paragons
of virtue like some like to claim.